Mumbai: Streax Professional, a leader in professional hair care and styling, marked another milestone with the spectacular return of its much-anticipated MEGA SHOW at The Lalit in Mumbai. Now in its 6th edition, the event built on the resounding success of previous years, introducing the brand’s latest innovation, the EVOQUE Collection, alongside the launch of its exclusive new Skin portfolio.

This one-day showcase drew salon professionals from across the country for an immersive celebration of artistry, education, and inspiration. The MEGA SHOW 2025 offered participants hands-on exposure to cutting-edge techniques, global hair fashion trends, and advanced approaches in cut, colour, and style.

The highlight of the evening was the grand reveal of the EVOQUE Collection, a fusion of “Evoke” and “Vogue” paying homage to quiet confidence, retro nostalgia, and modern elegance. Featuring eight trend-led looks (Like Mocha Mirage, Auburn Shag, Violet Fringe etc). EVOQUE showcased the brand’s expertise in colour innovation, powered by Argan Secrets and Huemagic techniques. Another key highlight was the unveiling of the brand’s skin portfolio, introducing the Streax Professional Anti-Ageing Facial Kit, Streax Professional Skin De-tan Mask and the Streax Professional Skin Brightening Facial Kit. These premium treatments are designed to help salons offer advanced skincare solutions tailored for diverse client needs, further enhancing the overall beauty experience.

Rochelle Chhabra, Head at Streax Professional, emphasized the brand’s dedication to education: “Education remains the foundation of our brand and is in our DNA, and the MEGA SHOW stands as our flagship platform for equipping the salon community with advanced training and global trend insights, carefully adapted to suit the Indian market. It’s more than a showcase—it’s an immersive experience where creativity, skill, and innovation come together under one roof. Building on the success of distinguished collections such as Marigold, Mercurial, Kaleidoscope, and Spectrum, EVOQUE reaffirms the brand’s leadership and innovation in the realm of professional space, while inspiring stylists to push boundaries and reimagine what’s possible for their consumers.”

Priyanka Puri, Senior Vice President, HRIPL At Streax Professional, we are committed to translating global hair fashion into styles that truly resonate with Indian hair, skin tones, and lifestyles. With the launch of our new Streax Evoque Collection alongside our Skin portfolio, we continue to bring the world’s most exciting trends into a uniquely Indian context — grounded in our deep understanding of local hair textures and beauty aspirations. Each collection is crafted not only to inspire creativity in our salon partners but to empower every client to look and feel like the best version of themselves. By fusing international innovation with our expertise in Indian beauty, we aim to keep our professional community ahead of the curve, setting new benchmarks for style, skill, and self-expression.”

The event culminated in a spectacular grand finale ramp walk, headlined by brand ambassador and Bollywood star Vaani Kapoor, who brought the stunning EVOQUE looks to life on the runway. Vaani Kapoor shared her thoughts, saying Being part of Streax Professional’s MEGA SHOW 2025 was an absolute joy. The EVOQUE Collection celebrates style, confidence, and individuality. I truly admire how Streax Professional brings the best of global trends to India while empowering salon professionals and inspiring people to feel their most beautiful and confident selves.” Following the triumph in Mumbai, Streax Professional is excited to bring MEGA SHOW 2025 to Delhi on 12th September 2025.

About Streax Professional- Streax Professional – a brand closely associated with style and glamour in the salon business- was launched in 2004 by Hygienic Research Institute. Streax Professional is the smart choice for smart Indian stylists and consumers. Launching innovative products with well-researched formulations, especially suited to Indian hair types, Streax Professional is the forerunner in the professional segment with the widest distribution network. Streax Professional Hair colourant range (Colour, Developer and Ultralights) is on a continuous growth path and has a partnership with over 40000 salons in India and abroad.

About Hygienic Research Institute- Hygienic Research Institute Private Limited (HRIPL) is a prominent Indian leader in beauty and personal care products, specializing in hair care, skin care, and salon services. With over 60 years of legacy since 1957, HRIPL has grown from a single-brand promoter-owned entity to a multi-brand, multi-category organization backed by private equity and is known for brands like Vasmol, Streax, and Streax Professional, along with Florozone in skin care. Committed to quality, innovation, and customer satisfaction, HRIPL operates with a vision to offer excellent products and services globally while fostering growth and spreading happiness. The company boasts a robust manufacturing legacy across six locations, adhering to international quality standards. HRIPL is honored with accolades such as Great Place to Work, Best Workplace for Innovation, and recognition in the FMCG sector, underscoring its commitment to excellence in workplace culture and innovation.