Shiv Sagar, the head of Sagar World Multimedia, belongs to a lineage deeply connected with Indian epics and storytelling. With shows like Ramayan, Shri Krishna, and Vikram Aur Betal, among others, and ongoing shows like Kakbhushundi Ramayan and Kaamdhenu Gaumata to their credit, the company has changed the landscape of mythological shows in the entertainment industry. As a kid, Shiv remembers visiting the set of Ramayan, which was created by his grandfather, Shri Ramanand Sagar.

He said, "I was 10 years old when Ramayan was being aired on television. We would visit the sets and sometimes even become junior artists when small kids were not available for production or were too expensive. At that point in time, we didn’t realize the impact all this would have on the country and the world, but now, when we look back, we see what an important milestone it was and what a great achievement of the late Dr. Ramanand Sagar ji and the entire Sagar family, including the womenfolk."

"One cannot deny the impact, awe, and admiration one develops for the creative people in the house who worked day and night to make this possible and keep it all together. Also, watching these epics from a young age again and again, listening to stories from the sets, hearing about the problems, and learning about different versions of the Ramayan and Mahabharat—all of this seeped into the subconscious mind at a young age and left a lasting impact on our thoughts and life patterns as we evolved," he added.

Currently, Kakbhushundi Ramayan is running on DD National and is based on a conversation regarding Ramayan between Kakabhushundi and Garuda, both of whom were devotees of Rama. Talking about the show, Shiv said, "When DD approached us to make Ramayan again, we were excited. The grace of Lord Ram has always been in the family. We know our job very well and felt we could create something no one else would be able to."

Sagar World has also brought Kaamdhenu Gaumata to life on-screen with a show of the same name that airs on Star Bharat. He said, "Kaamdhenu Gaumata is such a unique project that as a creative person, I felt instantly drawn towards it. In India, a cow is not just an animal but an emotion. So many times, even in our daily lives, we experience this—for example, when a cow crosses the road, cars stop out of respect. The cows here are also not afraid of human beings, because they know their power."

"When my father, Shri Prem Sagar, conceived the idea and narrated it to me, I was instantly sold on it. These days, there is hardly any innovation in the mythology genre. Production houses and channels are mostly rehashing old Sagar Art shows with newer techniques and better production values. Kaamdhenu is a totally original show, and that’s the reason it has worked," he added.

However, he confessed that shooting with a real cow was challenging. "Shooting with an actual cow we bought in Vadodara and making her act was a very difficult task. The same cow was photographed from head to toe, and a 3D model was created to handle stunt and action sequences that would not have been possible with a real animal," Shiv concluded.